“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation” 

-Bo Bennett


How Agents Can Capture a Piece of the Second-Home Market


Yes indeed, there is a delectable and juicy sweet spot in the real estate market today and it is growing sweeter every day… the second-home market. If this next statistic doesn’t cause your mouth to water, you’ll want to pursue another profession, nearly 40 percent of total home sales last year came from Americans buying second homes. Yes, 40 percent and yes, second homes. That’s a record!


What is the really good news? I believe this is just the start of a long, tempting and tasty buffet table. Why? The buyers are baby boomers (those between the ages of 42 to 60) who are at the peak of their earning potential. That means this is the first of several scrumptious courses being served directly to you – the broker and agent.


Who can blame these boomers? They’ve learned that their first home, and all its equity, yielded some serious wealth. So they figure, why not go back to the well?

Make A Commitment : I will get familiar with my market’s needs!

Deadline: _________