About: Corcoran Consulting & Coaching

The real estate business is a dynamic market. To lead a team of successful real estate agents, you must empower them to grow and achieve more on their own. Here are five tried and true methods for increasing productivity and truly motivating your team members in today’s competitive and evolving real estate market. 1. Goal…

If you’re going to make it rain in this business, you need a team of rock star-agents – it can’t be done alone. Our initial advice: outsource the hiring process. That sounds harsh, but consider: every moment you spend on recruiting and hiring is another moment you’re not bringing in business. But, we know outsourcing…

Ahhh, the internet. Can’t live with it, can’t live without it. With the vast array of information that now exists at your potential client’s fingertips, your mission is not only to sell quantity, but quality in everything you do. In the world of real estate branding, quality means consistency across the wide range of platforms….

When I began my real estate career late in the 70’s, there was no internet or way of mass communication outside of newspaper, radio and television, both of which were expensive to use. Instead, we had to find other ways of reaching out to people and “networking” was a viable tool. Often it was at…

I went to a real estate conference the other week. In this industry, that isn’t unique; there were thousands of people there…and they’ll all be at the next one in a few weeks. Or the one a few weeks after that. There are tons of conferences out there. Then, as if that isn’t enough, you…