Consumers (and we) will tell you that agents have room for improvement when it comes to following up with leads. It honestly boggles the mind. Research clearly shows that consumers work most often with agents who respond first to their inquiries.
Why do some Agents struggle to sell five homes in a year and others sell 100? Two words: Lead Management.
Frankly, getting leads isn’t that difficult. You can generate leads all day and night through your website, advertising, word of mouth, yard signs – on and on. The tougher job is managing leads. In fact, converting leads is the number one issue affecting the sales profession across all industries – real estate is not alone.
That’s why we believe the first investment an agent should make is in a lead management system – it is the kitchen for the restaurant. It doesn’t have to be the latest, greatest high-tech gadget on the shelf. Ask yourself, “Is my system helping me achieve my sales objectives?” If not, it is time to invest in one that does.
For additional information and guidance on this topic we have posted an article on our website entitled “Straight Talk on Managing Your Leads” for you to review.
Commitment for the Week:
Show us your commitment by commenting with your thoughts, plan and deadline below!
Make a Commitment: I will take a look at how I am managing my leads and will make the necessary changes.
Deadline: _________
Corcoran Coaching is an international consulting and coaching company specializing in performance coaching and the implementation of sound business systems for small business owners, including residential or commercial brokers, teams or individual agents. Learn how to create and implement cost effective operational, business and sales systems that have a proven decades-long track record of successfully driving you to your next level of sales productivity.
Isn’t it time you invested in yourself to be as successful and effective as the top producers? Success is just a phone call away. Call today at 1-800-957-8353 or email us at SuccessTeam@CorcoranCoaching.com to start the conversation and get your no cost, no obligation business consultation with one of our experienced professional success coaches.