Yes, you can thrive…if you know your scripts!
As fun as the last few years were, to be in a piping hot real estate market it is now time to accept and embrace the new reality: the buyer’s market. You have two options:
1. You can moan and groan.
2. You can thrive.
For those who wish to moan and groan, well, you may want to go find another document to read. Now, for those who want to thrive, first you must know a little about buyers. NAR has found some rather revealing habits of homebuyers.
- 77% of homebuyers used an agent to buy their home.
- Buyers searched for a median of two weeks on their own before contacting a real estate professional.
- Over three quarters of homebuyers used only one agent in their home search.
- Buyers ranked reputation as the most important factor when choosing a real estate professional to assist with a home purchase.
The first rule in marketing is to know who you are targeting. Keep learning who buyers are and what their modus operandi is. After that, the best way to thrive in a buyer’s market is this – know your scripts.
For additional information and guidance on this topic we have posted an article on our website entitled “How to Embrace and Thrive in Today’s Buyer’s Market” for you to review.
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