Jack Welch, the former head of General Electric, said the goal of business is to get and keep customers. So, to us, anything that works against either getting or keeping customers is bad business.
Sure, go ahead. Type the second sentence into your computer, print it out and post it above your desk. You might want to refer to it throughout this article. Why? A couple of reasons: One, because it’s a fundamental element to running a good business. And two, because this article is about adding efficiency to your real estate practice without hindering that essential element.
For additional information and guidance on this topic we have posted an article on our website entitled “Cutting corners or being efficient? Not knowing can be lethal” for you to review.
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