The secret to success in real estate \u2013 and in life \u2013 is much closer than many of us realize: it\u2019s right inside our head. <\/p>\n
During my years of helping REALTORS\u00ae, I\u2019ve found three distinctions that separate the successful from those who constantly yearn. It\u2019s based on attitude. And the good news is, by shifting your mindset, you can see dramatic results.<\/p>\n
Connecting vs. Impressing
\nTake a look at how you approach prospective clients with your demeanor, your marketing and your attitude. Are you trying to impress them with your knowledge and experience? If so, they\u2019ll see you as one of those scary, pushy salespeople. <\/p>\n
But, if you\u2019re showing a true interest in their needs and problems, you\u2019ll begin to connect and build trust. There\u2019s a world of difference between the old and new style of marketing. The old focuses on the agent. New is relationship-based. Consumers want someone to trust, someone to listen and someone to discover their needs.<\/p>\n
My clients often think if they just improve their closing skills, they\u2019ll be more effective. But the truth is, they\u2019re working so hard at proving how great they are, they end up turning off prospects because they fail to connect. <\/p>\n
Relax, listen and connect with your clients. <\/p>\n
Abundance vs. Scarcity
\nOne attitude I\u2019ve seen over and over again in my consulting business is what I call the \u201cscarcity mindset.\u201d The premise goes like this: business opportunities are limited, so I have to work with every prospect who comes my way. <\/p>\n
Listen up. Stop working with the jerks. Life is too short. The scarcity mindset causes horrible decisions. If people have needs you can\u2019t address, don\u2019t try. If someone wants commercial property, farmland, or a house outside your area, refer them to another agent who\u2019s qualified to help them. I guarantee it will be the highest dollar per hour you\u2019ll make and the client will be better served. <\/p>\n
Believe there\u2019s plenty of business. So get choosy about working with those who fit your target market and your skills. And remember this: the universe reflects back to you the most dominant thoughts you have. Do your thoughts support your vision for your business? If not, the consciousness of the thoughts you are putting out there is the first step to changing your negative thought patterns.<\/p>\n
Fun vs. Hard Work
\nTaking care of yourself is imperative. Take at least one full day off (no cell phone, no e-mail) every week. And schedule in some three-day weekends during the year. If you work yourself to exhaustion, you\u2019ll lose your zeal, your focus and your effectiveness. And you won\u2019t be any fun to work with.<\/p>\n
Audit yourself now: do you love the real estate industry? Is your real estate practice a reflection of your values and what is really important to you? Those who\u2019ve aligned their core values with their work are truly living. <\/p>\n
Real estate is not about survival and selling every day, it\u2019s about service and making a difference in other people\u2019s lives. If you aren\u2019t in that place, do some thinking about what mindset you need to change. You\u2019ll get into the flow and find it all gets much easier.<\/p>\n
Look around — people are connecting, having fun and enjoying prosperity. And if they can do it, you can too! Start changing your mindset today and start thriving tomorrow!
\nMake a Commitment: I will use the steps above to change my mindset and thrive this year by _____________<\/p>\n","protected":false},"excerpt":{"rendered":"
The secret to success in real estate \u2013 and in life \u2013 is much closer than many of us realize: it\u2019s right inside our head. During my years of helping REALTORS\u00ae, I\u2019ve found three distinctions that separate the successful from those who constantly yearn. It\u2019s based on attitude. And the good news is, by shifting…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n