By Bob Corcoran, Corcoran Coaching

As a real estate agent and small business owner, chances are you do not have a huge promotion budget. Here are a few ideas for staying in touch with existing clients who will not break your budget. The tools we are going to describe are newsletters, brochures, thank-you notes and satisfaction questionnaires.

In a document entitled “Keep Those Customers Coming Back!,” the Better Business Bureau stated businesses will spend roughly five times more to obtain a new customer than they would to keep an existing one. And yet when many small business owners think of customer communication, they are thinking of reaching new customers and potential clients. They are wondering how to increase traffic to their website, or how to make the phone ring with new business.

Here is a statistic to think about: according to, if you currently retain 70% of your customers and begin a program to improve that to 80%, you will add an additional 10% to your growth rate. By taking care of the clients you already have, you increase the chances of repeat business, add-on sales and referrals.

For additional information and guidance on this topic we have posted an article on our website entitled “Tips for Staying in Touch without Spending a Fortune” for you to review.

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Corcoran Coaching, spearheaded by Nationally Acclaimed Real Estate Speaker and Coach Bob Corcoran teaches Real Estate Brokers, Real Estate Teams and Real Estate Agents how to create and implement cost effective real estate operational, business and sales systems that have a proven decade long track record of successfully driving their clients to their next level of sales productivity. Performance based coaching and accountability are the cornerstones of outstanding programs that teach real estate database management, lead generation capture and conversion systems, effective advertising along with lead capture, follow up and performance accountability. Isn’t it time you invested in yourself to be as successful and effective as the top producers. Success is just a phone call away. Call today at 1-800-957-8353 or email us at To get your FREE NO OBLIGATION CONSULTATION with one of our experienced professional success coaches, please follow the above link.