Learn how to keep talks constructive so that everyone in the transaction comes out a winner

In the frenzy of a transaction, the line between negotiation and manipulation can sometimes be gray. Negotiation is the ability to bring about compromise between two or more people while manipulation seeks to satisfy only one’s own wishes.

Real-life examples of manipulation include encouraging a seller to accept an offer exactly as written without negotiating a better deal for your client; advising your client to accept an offer before presenting other offers later the same day; or withholding your comparative market analysis to help get a lower list price.

The negotiation process during a real estate transaction should never involve any form of manipulation. Unfortunately, sometimes we can venture off into this area without realizing it. To avoid this trap, keep these tips in mind as you work to negotiate the best deal for your clients.

For additional information and guidance on this topic we have posted an article on our website entitled “Do You Negotiate or Manipulate?” for you to review.

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