Has the metamorphosis from agent to broker taken hold? If not, it could be costing you and your real estate business some big bucks. Brokers, it is time to knight yourself as CEO.

It is just the way things are: you make money, you pay taxes. Do not go when the light turns green and someone will honk at you. And if you are a top-producing agent, you may very well become the managing broker of an office.

But as many former top producers have learned-sometimes the hard way-the roles of agent and broker are very different. And often, those savvy selling standouts become a dartboard with former colleagues hurling daggers at them because they lack the right tools to be a good broker.

I shudder at the thought of all the lost productivity the real estate industry suffers at the hands of those people who do not successfully make the transition from top agent to first-rate broker. If a broker does a bad job-and face it, sometimes they stink up the place pretty bad-it can wreak serious havoc, leading to tons of turnover, low morale, dwindling profits and eventually a failed business.

But I am not delusional enough to think that suddenly things will change and that Master of Business Administrations (MBAs) will start getting bussed in to run things. So the question to tackle is this: How do former top producers become effective brokers?

For additional information and guidance on this topic we have posted an article on our website entitled “Making the Shift from Top Producer to Successful Broker” for you to review.

Commitment for the Week:

Show us your commitment by commenting with your thoughts, plan and deadline below!

Make A Commitment: I will develop my CEO skills!
Deadline: ____

Bob Corcoran