How Agents Can Capture a Piece of the Second-Home Market

Yes indeed, there is a delectable and juicy sweet spot in the real estate market today and it is growing sweeter every day… the second-home market. If this next statistic doesn’t cause your mouth to water, you’ll want to pursue another profession, nearly 40 percent of total home sales last year came from Americans buying second homes. Yes, 40 percent and yes, second homes. That’s a record!

What is the really good news? I believe this is just the start of a long, tempting and tasty buffet table. Why? The buyers are baby boomers (those between the ages of 42 to 60) who are at the peak of their earning potential. That means this is the first of several scrumptious courses being served directly to you - the broker and agent.

Who can blame these boomers? They’ve learned that their first home, and all its equity, yielded some serious wealth. So they figure, why not go back to the well?

The obvious question is - How can you earn a spot in the buffet line? Here are four tips to get you that spot:

Please, take a few minutes now to consider this burgeoning and lucrative market. Are you positioned to meet this market’s needs? If not, start putting these ideas in place so you can be first in the buffet line.

For additional information and guidance on this topic we have posted an article on our website entitled “Home Sweet (Second) Home” for you to review.

Commitment for the Week:

Show us your commitment by commenting with your thoughts, plan and deadline below!

Make A Commitment : I will get familiar with my market’s needs!
Deadline: _________

Bob Corcoran