As a real estate agent and small business owner, chances are you do not have a huge promotion budget. Here are a few ideas for staying in touch with existing clients who will not break your budget. The tools we are going to describe are newsletters, brochures, thank-you notes and satisfaction questionnaires.

In a document entitled “Keep Those Customers Coming Back!,” the Better Business Bureau stated businesses will spend roughly five times more to obtain a new customer than they would to keep an existing one. And yet when many small business owners think of customer communication, they are thinking of reaching new customers and potential clients. They are wondering how to increase traffic to their website, or how to make the phone ring with new business.

Here is a statistic to think about: according to Businesstown.com, if you currently retain 70% of your customers and begin a program to improve that to 80%, you will add an additional 10% to your growth rate. By taking care of the clients you already have, you increase the chances of repeat business, add-on sales and referrals.

For additional information and guidance on this topic we have posted an article on our website entitled “Tips for Staying in Touch without Spending a Fortune” for you to review.

Commitment for the Week:

Show us your commitment by commenting with your thoughts, plan and deadline below!

Make A Commitment: I will implement at least one of these ideas and track my results.
Deadline: _________

Bob Corcoran